Omega Hotel Management strengthen International collaboration within International Hospitality Alliance together with Gloria Hotel & Resort China

Gloria Hotels & Resorts China, a leading hotel management company, signed an International Hospitality Alliance agreement with Omega Hotel Management Indonesia, Tang's Living Group Hong Kong and Ion Delemen Hospitality Malaysia on 12th May 2023 in Hong Kong. This is a significant move that marks the four industry-leading companies' commitment and continued collaboration to drive the success of the hospitality industry.

Guests from all around can discover together over 150 hotels by four countries across different brands from luxury to economy. International Hospitality Alliance (IHA) commands a leading presence, with hotels located in popular travel destinations like China, Indonesia, Hong Kong and Malaysia and more to come.

This strategic agreement builds within the partners a strong and long-standing relationship through on-line central reservation as well as a host of successful distribution campaigns. Gloria Hotels & Resorts, Omega Hotels Management, Tang's Living Group and Ion Delemen Hospitality's portfolio of hotels and resorts have enjoyed immense popularity with local guests. Through the expanded global agreement, the partners will further strengthen their strategic alliance that will continue to drive hotel performance and bookings.

The partners will increase its collaboration on travel marketing initiatives and an array of tactical campaigns, and member privilege such as enjoying the platinum benefits while staying in IHA partners' Hotels & Resorts. Data insights from its sophisticated transaction platforms will also further optimize the booking experience for travelers.

In addition, hotels can leverage through the partners network and interactive live-streaming capabilities that regularly generate hundreds of millions of impressions. An exciting series of marketing activities will also be made available on IHA official website which will be launching on July 2023 that will enable hotels to utilize its channel traffic management toolkit to drive traffic to their products and content offerings.

Clarence Wong, Vice President of Gloria Hotels & Resorts said: "We are excited to expand our strategic relationship with the Hotel Groups from Indonesia, Hong Kong and Malaysia, a leading hospitality alliances. This strategic alliance is a key development that will enable our hotels to expand their global distribution capabilities, and provide them with innovative and interactive solutions to drive bookings, as we continue to serve millions of travelers on the road to recovery."

"We are ready to welcome back our guests from all around the world to stay at hotels by Gloria and our Alliances, while providing them with peace-of-mind through "Service from the Heart", our health and safety program with elevated hygiene and cleanliness protocols. We look forward to building a strong and successful relationship with our Alliances as we work together to inspire confidence among our guests as they start to travel again," added Clarence Wong.

Hanto Djoko Susanto, President Director of Omega Hotel Management said: "We are very excited about this strategic partnership with Gloria Hotels & Resorts and the rest of the management companies. This agreement will enrich our accommodation inventory for travelers and ensure that we remain their go-to travel companion as regional and global travel recovers. We look forward to a bright future with International Hospitality Alliance."

The agreement is a major milestone for both companies that cements its industry-leading coverage, reinforces their global digital distribution and marketing prowess. This will strengthen Omega Hotels Management Group and the Alliances to support the increasing demands from guests booking inbound, outbound and domestically, as the travel industry makes monumental steps towards recovery and reopening.                    

Frankie So, Managing Director of Tang's Living Group said: “We are delighted to be partnering with International Hospitality Alliance on such a strong collection of hotel management companies across some of our key markets of China, Indonesia and Malaysia. Our desire to expand into new locations and our ongoing initiatives to improve the customer journey. We are confident that International Hospitality Alliance will set a new looks in hospitality, and we look forward to welcoming guests from around the world to experience all that our hotels have to offer. Whether your stay is for family leisure or business, Tang's Living Group will offer the perfect blend of style, service, and value that will make your stay truly unforgettable. Our management team is committed to providing exceptional service, and we are confident that our guests will feel at home from the moment they arrive. We look forward to welcoming guests and providing them with an exceptional experience and the ultimate in Urban Comfort“.

Dato' Joe Yap, Executive Director of Ion Delemen Hospitality said: “Along with the full economic recovery around the world, travels have finally resumed and entered a “fast lane“ of development, bringing with it great confidence and motivation for International Hospitality Alliance (IHA) to expand the leisure/business travel and MICE markets. IHA provides an opportunity for online communication between our hotels and travelers. It is the right time and place for leisure and business travel to grow, and the IHA provides an opportunity for us to further explore markets and channels. We will continue to work with our partners (IHA) to build a family oriented living experience, convenient and abundant meeting solutions, create efficient and worry-free meeting experiences, and help foster the high-quality development of leisure and business travel in the future.“

About Gloria Hotels & Resorts China
Gloria International Hotels Limited, which was formed in 1992, is a Hong Kong registered Hotel Consultancy, Management and Investment Company. Over the last 30 years, Gloria International Hotels Limited has rapidly expanded its network of locations both domestically and globally due to the implementation of the company's effective development strategic plan. Its future plan will be primarily focused on extending its growth of hotel network within potential developing cities in the People's Republic of China as well as overseas market, focusing mainly on South East Asia Market.

Gloria International Hotels Limited, which was formed in 1992, is a Hong Kong registered Hotel Consultancy, Management and Investment Company. Over the last 30 years, Gloria International Hotels Limited has rapidly expanded its network of locations both domestically and globally due to the implementation of the company's effective development strategic plan. Its future plan will be primarily focused on extending its growth of hotel network within potential developing cities in the People's Republic of China as well as overseas market, focusing mainly on South East Asia Market.

About Omega Hotels Management Indonesia
Omega Hotel Management (OHM) is a hospitality investment business under Alfaland Group. We brings the vision to become the largest and fastest growing hotel chain in Indonesia. As one of subsidiaries of Alfaland Group Indonesia, OHM is supported by integrated sales & marketing, reservation and operational system throughout all of it hotel brands. OHM is also part of Alfa Corporation which has been known with Alfamart in the retail business sector and Alfaland in the national property business sector.

About Tang's Living Group Hong Kong
Tang's Living Group, a member of Stan Group, is a vibrant young hospitality group totally committed to providing unparalleled hospitality solutions for property owners, business partners and guests. Established in 2015, the Group offers a range of services from hotel, co-working space to food and beverage. The Group embraces several distinctive brands, addressing a broad range of hospitality and accommodation needs. The brands are Hotel COZi, Hotel Ease, Hotel Ease Access and Pop Inn. Each dedicates to offering a pleasing and contemporary ambience to meet the needs of different customers and guests.

About Ion Delemen Hospitality Malaysia
Ion Delemen Hospitality is a management company, a member of NCT Group of Companies (NCT) and operating Grand Ion Delemen Hotel at Genting Highlands, one of the most popular resort destination hotels in Malaysia offering an intimate urban resort experience with a spectacular mountain view of Titiwangsa Range from 6,000 feet above sea level.
 
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